The Webinar Agency

Why we DON’T list build… | #061

“Let me give you a $19,000 marketing lesson”

How will this apply to you?

In this episode, I will tell you about how I fell on my face and then how I came out on top…

Today’s podcast was inspired by an ad I just saw by Todd Brown. Ready…

“I like my chicken organic, and my traffic paid”

SO here’s a $19,000 marketing lesson that I paid for and learned the hard way.

In this episode:

  • Why we do NOT focus on list building;
  • I was lured by the marketing language that I helped to create;
  • Launched a huge campaign that got crickets…nothing;
  • Versus a “nurturing” campaign… also crickets;
  • Freebie seekers.

“Although free traffic can work, I am all about the increase of value per subscriber than the actual list size.”

  • Power Offer campaigns— phase 1: marketing into content phase 2: webinar creation
  • Results: List size of 160, revenue = $25K

Incredible! Bottom line, list size does not matter. I want lists of buyers and responsive individuals because that is more important than anything.


Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email me at [email protected] if you’re interested.

It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. If you are interested in working with Joel, check out our services:

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

Check out The Webinar Vault - a compilation of webinar critiques here:

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Sold With Webinars & Experts Unleashed

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