“What is your mission? … Ultimately when people are on your webinar, they are looking for a leader.” Position yourself as such. – Joel
Today I am coming at you from a unique angle.
What does “cults” have to do with today’s topics? Cults have always intrigued me; how they are formed, their journey, why people stay in them, and why can outsiders often times see what those on the inside cannot. Similar to the “Expert’s Curse” – it is difficult to see outside when you are so immersed in your brand, product, service.
In This Episode:
- Community and higher purpose;
- Importance of conversion and connecting with the audience;
- Know your purpose and know your “why;”
- Be ethical and truthful;
- Importance of mission statements…connect YOUR mission statement with theirs;
- “Buy in for the mission statement and stay for the community…”
- Much more!
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