I want you to figure out how you can target the person in your market who needs the least amount of educating possible and usually that is the person who has already tried something in your expertise and has failed…
Let me explain:
- Five levels of product awareness;
- We want to go after the market who needs the less amount of educating possible;
- Cut out hurdles and go after those who are already sold on your product or service;
- Those who believe in what you are selling but have failed with other products and services;
- Much more ready to make a decision; less gaps that you need to overcome.
Keep a look out for the re-launch of my personal brand coming soon!
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