The Webinar Agency

The importance of being lightweight with your ideas | #107

“I tried the power offer and it doesn’t work!”

You’re missing the point here. You did the power and yes, it doesn’t work, but that’s a GOOD thing.

Because what you didn’t do is:

  • You didn’t spend 6 weeks trying to build out your webinar funnel.
  • And you didn’t spend all this time trying to figure out the perfect email drip sequence.
  • And you didn’t spend all this time running ads to a funnel.

What you learned is that there’s something wrong with your offer. Because if you don’t have an offer, you don’t have any way to monetize your message.

Now more than ever, speed is essential. It always was, but now it’s 100x more so. We HAVE to find the minimum viable versions of things, whether that’s a power offer or ad angles or sales presentations.

Because we’re going to have to test fast and test a lot to find what’s working now and what will work going forward. That’s what I cover in episode 107 of Sold With Webinars.

In it, I reveal:

  • A common feature across all top-performers, no matter what their field [02:35]
  • Don’t build the Titanic before you know it’s gonna float [03:36]
  • The one thing NOBODY tells you about webinar funnels [04:05]
  • If I could 80/20 the 80/20 of the 80/20, this is what I’d tell you to do, to move the needle in your business [04:42]
  • The counterintuitive yet game-changing benefit of the Power Offer…when I realized this, I knew I’d never want for leads or sales again [07:10]
  • How Cody, one of my students, is using the “lightweight” idea to find the most optimal – but not necessarily maximal (shoutout to Nic Peterson) – offer for his business [08:45]

When you’re done listening…

Helpful Resources

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Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – check it out here.

Episode Transcript

It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. If you are interested in working with Joel, check out our services:

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

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