The Webinar Agency

The Expert’s Dilemma? Why Your Competitors Are Outselling You | #066

As you are going through and creating your marketing materials, creating your webinars and creating your offers. You can not get jealous that/if others are outselling you.  You have the best thing in the world and it is your duty to get your messages and products or services out to your audience. You can’t do that by sitting on the sidelines.

—Welcome to another episode of Sold With Webinars! It is our first episode of 2019! So Happy New Year!—

I wanted to chat with you about some things that I have been hearing on calls with current clients as well as on sales calls.  It is so important to know what our markets’ fears, concerns, etc are.

One example: I spoke to a prospective client about a product he has been sitting on for a long, long, long time.  I had to keep asking “how can I help?”  He would cut me off and avoid answering the question.

Finally, when he did answer he said this: “Joel, I have this product that is a game changer… the best thing in the market place, and I am sick and tired of watching all of these other marketers outsell me…They have an inferior product… I know I have the best product in the market.”

Expert’s Dilemma: Where we have anxiety and animosity towards others because they are outselling us and our “own” products.  We just can’t get out of our own way. Which leads us to the Expert’s Curse – we are too close to our product and we just can’t get out of our own way.

These are the two things that will limit us!

You have the best thing in the world, and it is your duty to get your product out to your audience <– Remember that!

Thanks for listening to this episode!

NEWS: We are planning our next LIVE event – if you are interested, let us know: [email protected].  More details to follow…

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Need help with your messaging?  Do you feel like you are suffering from the Expert’s Curse or Expert’s Dilemma?  Now accepting new consulting clients. Email me at [email protected].

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Check out The Webinar Vault for an inside look at how I review and critique webinars.

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Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email [email protected] or myself at [email protected] if you’re interested.

It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars.

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at http://thewebinaragency.com/podcasts/. And his new podcast, Experts Unleashed: http://expertsunleashed.com/podcasts.

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information, www.thewebinaragency.com.

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

Check out The Webinar Vault - a compilation of webinar critiques here: soldwithwebinars.com/register.

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