The Webinar Agency

Making Mega Shifts With Zero To One | #063

“When we really focus on things that really move the needle, that create big changes, that’s going from zero – one. Pushing that needle to craft that next big idea or new hooks; that’s going from 1 – N or from two sales to four sales, or four to five; whatever that is to you. That’s the incremental process.

So in this episode, I am going to share with you some ideas of what really moves the needle.  These ideas are what I share with my private clients and those who have come to my live events.

  • Big needle movers is what we look at first; big changes, that is what is most important;
  • Examine your hook, is it unique?
  • Examine your stats, are people showing up?
  • Incremental improvements lead to BIG changes and big needle movers;
  • So how can you go from zero – 1 with your marketing angles? How can you bring new concepts that people have never heard of before because nobody wants to buy an improvement, they want to buy a saving grace, a life line, anything that will take them to “hell island to heaven island”?
  • Test those brand-new ideas and explore some cross disciplinary research.

**Take action now**

Book Recommendation that I referred to in this episode:

Zero to One by Peter Thiel

Need help with your messaging? Email me at [email protected]

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It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. If you are interested in working with Joel, check out our services:

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

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