The Webinar Agency

Kern vs Brunson – Which Webinar Wins | #064

“The way that I view webinars is 80% emotion, story, teaching and content and 20% stats… pick whatever percentages you’d like.  Whatever you are comfortable with.”

Today, I am going to pit two very well-known marketers head to head!  Two very good and very different marketers.  If you ever wondered how to sell on webinars or what style to use? Well, this episode is for YOU.

If you are part of  The Webinar Vault [ ]then you know that I am going through tons of webinars every month and critiquing the best ones for you.  There is no right way to do anything, but our personalities are all different so our marketing and webinar styles should all differ slightly.

Both Frank Kern and Russell Brunson are very successful and wildly different, which is why I want to use them for this episode.

Which one is better? Which one is RIGHT FOR YOU – that is what you should be asking yourself.

Frank is very fact driven, so you may see a lot of facts and figures in his presentations; logical-based arguments. While Russell is more emotional – he tells stories. Telling stories allows your prospects to think about and see what is possible. Very different strategies but each effective depending on who you are going after.

They are probably closing completely different clients.

There is no one way to do an effective sales presentation, there is no one perfect webinar strategy.  I personally teach framework rather than formulas.

It’s a combination of logic and emotion, that’s my style.

So who wins?

Consider who YOUR audience is. Know them and steer your tactics to that.  Remember to do what feels most comfortable to you.


Thanks for listening! Let us know if you enjoyed this episode!  Look below for how to connect with us!

If you need help with your webinar or your marketing messaging, contact us! We are accepting new consulting and done for you clients now! Email [email protected]  We’d love to have you!

Get your free case study here.

Check out for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our done for you services and consulting services, email myself at [email protected] if you’re interested.

It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. If you are interested in working with Joel, check out our services:

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

Check out The Webinar Vault - a compilation of webinar critiques here:

Check out our Facebook Groups to stay connected:
Sold With Webinars & Experts Unleashed

Leave a Comment