The Webinar Agency

How to get prospects to sell themselves with UM | #105

I spent some time last week working within the High Ticket Courses group. They were asking a lot of questions on the sales process and how to boost their conversion rates.

The advice that I gave them is really beneficial for any industry or product.  –> I focus on the application form. Pre-framing before they get on the sales call. 

Do not copy and paste from someone else – create what is UNIQUE to you. You MUST re-create your own assessment form or application form. It MUST speak to your mechanism.  You want to connect with them on the form, you want to review their forms.  

No lead is hotter than the lead who just clicked SUBMIT on their application form.

If you ask BETTER QUESTIONS, you will get BETTER LEADS.

Focus on a few key things:

  • Promise / Offer
  • Unique mechanism
  • WHY? 
  • What to specifically include…



Step #1: Get the prospects to sell themselves by repeating your unique mechanism. And if they are not doing this, then they are saying that they did not like your presentation or connect with you because of xyz.  You know that you need to go back and edit. But when they are repeating your mechanisms then BOOM you know you got a winner.

Step #2: Repeat your promise throughout your ENTIRE presentation and sales process. This is how you get your prospects to sell themselves and increase the quality of your leads.


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It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. If you are interested in working with Joel, check out our services:

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

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