I spent some time last week working within the High Ticket Courses group. They were asking a lot of questions on the sales process and how to boost their conversion rates.
The advice that I gave them is really beneficial for any industry or product. –> I focus on the application form. Pre-framing before they get on the sales call.
Do not copy and paste from someone else – create what is UNIQUE to you. You MUST re-create your own assessment form or application form. It MUST speak to your mechanism. You want to connect with them on the form, you want to review their forms.
No lead is hotter than the lead who just clicked SUBMIT on their application form.
If you ask BETTER QUESTIONS, you will get BETTER LEADS.
Focus on a few key things:
- Promise / Offer
- Unique mechanism
- What to specifically include…
Step #1: Get the prospects to sell themselves by repeating your unique mechanism. And if they are not doing this, then they are saying that they did not like your presentation or connect with you because of xyz. You know that you need to go back and edit. But when they are repeating your mechanisms then BOOM you know you got a winner.
Step #2: Repeat your promise throughout your ENTIRE presentation and sales process. This is how you get your prospects to sell themselves and increase the quality of your leads.
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