The Webinar Agency

How Stephen Made Millions Selling to a Seemingly Broke Market with Stephen Larsen | #085

“A webinar allows you to create so much connection with an individual. When I realized that a sales message was just a story, that’s when I started learning about and getting really into telling stories. Then realizing, wow, the amount of time I spend with them [on the webinar], it allows you to gain that relationship… I think it’s the amount of time they are spending with you.” – Steven

Today, we have Steve Larsen. I am excited to get into today’s show because Steve and I are both “offer guys” and I can’t wait to pick his brain!

Steve was threw himself into entrepreneurship and has had over 34 sales gigs in various industries; not all have been overwhelming successes. He was hired by Russell Brunson to build funnels before going off on his own to create his own company. Also, Steve is launching his own book, Your Core Offer, keep your eyes open for it!

In this episode:

  • Steve’s early experience with webinars;
  • What about a webinar creates such great leverage?
  • Cold traffic success;
  • Targeting an evergreen market;
  • Customer Collection -> Customer Creation;
  • “Get rich, give back.”
  • Broke market stigma and market targeting;
  • Foundational elements of the funnel and webinar as critiqued by Joel;
  • Steve’s thoughts: what elements of his funnel enhanced or did no enhance his funnel?
  • Importance of social proof, email follow up sequence, and big take aways;
  • And much more…

Connect with Steve:

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Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here ->

Building or optimizing your webinar? Check out our Webinar Super Success Summit!

If you are interested in our Mini-Webinar Accelerator course, click here for more information.

Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email [email protected] or myself at [email protected] if you’re interested.

It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. If you are interested in working with Joel, check out our services:

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

Check out The Webinar Vault - a compilation of webinar critiques here:

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Sold With Webinars & Experts Unleashed

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