The Webinar Agency

How Models And Diagrams Help Enroll More Customers | #108

Pretty pictures pull more prospects.

When I first came up with the 3-tiered offer model for High Ticket Courses, I tried explaining it to people verbally.

And as I talked to them face-to-face, I could see they didn’t get it.

Something just wasn’t clicking.

But I had to find a way to make them “get it.”

In my mind, I started seeing shapes.

I had a vision for how I could explain my model to people and make it instantly make sense.

That’s where the 3 triangles came from for the Perfect Expert model.

I was listening to Dan Sullivan the other day and he was talking about diagrams.

And I realized I hadn’t talked about this yet on Sold With Webinars.

So, here’s my perspective on the topic in this week’s episode.

You’ll discover:

  • People I learn from: Dan Sullivan, the coaches’ coach [02:00]
  • Are you a more left-brain/logical or right-brain/creative when selling? [03:00]
  • Marketer archetypes: Mike Dillard, Frank Kern, Russell Brunson [04:20]
  • How I combined the logical and creative when I first launched High Ticket Courses [05:40]
  • How to answer the question in the back of every prospect’s mind: “is this worth my time?”[07:50]
  • How I make the High Ticket Courses model instantly “make sense” to my prospects using just one slide on my webinar [09:20]
  • Homework: how to find inspiration and ideas for modeling your offers [10:24]

Helpful Resources

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new mini-webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself. Check it out.

Follow Joel on Facebook, Instagram, and Linkedin.

It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. If you are interested in working with Joel, check out our services:

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

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