The Webinar Agency

Don’t Sell Courses and Things…Sell THIS Instead! | #038

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What’s better than a tasty sandwich? A profitable one. In this episode, Joel gives you the recipe for a Power Offer Sandwich and explains how to platter it perfectly in your webinars to increase sales and conversions for your digital product.


Episode Topics

  • Exactly where to place your power offer for max impact
  • Where else you can use the Power Offer Sandwich
  • The perfect model for crafting power offers
  • How a simple mental shift resulted in a 7-figure launch

[2:50] Joel helped his client Selena Soo eliminate the mentality she’s selling a course. The result was a 7-figure launch.


[4:01] Model universities when you craft your offers.

Sell the experience while attending and what happens after graduation.


[6:25] The Power Offer Sandwich is one sentence. It can be used for ad copy, Facebook posts, webinars, etc.


[8:12]If there’s one thing I want them to know in order to make the yes/no buying decision, it’s this sentence. Nobody is going to remember the details of what they’re buying.”


[08:33] Lead with power offer and end with the power offer. It’s the single most important thing they’ll remember.


[09:42] Selling transformation.


[10:03] How to optimize your webinar with the Power Offer Sandwich for maximum impact.



Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at

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It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars.

Joel has touched over 100 webinars in the past 18 months with at least eight doing seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY. He is really excited to add to his services, live intensive webinar events! Be on the look out for the next one.

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