The Webinar Agency

Conversion Rate Optimization Behind The Scenes | #101

“Your message attracts and repels people” -Joel

A peek inside what we have been working on and how things are working for us… 

Behind the Scenes:

I am a huge advocate for messaging; the right messaging for the right buyers. So how can we test while spending less.  Our ads have hit a stagnant point, a scaling block.  I think we have hit our threshold with the message and the audience. So we need to change our audience and change our message to appeal to this audience.

We are currently in testing mode.

Conversion rate optimization is what we are really learning. Scroll rates, where are they dropping off, etc.

So what’s on the horizon:

  • Nobody is really teaching rate optimization from ad to funnel; I want to change this;
  • I am working on how to optimize every step on the customer journey from click to close.

My new GOAL: how can we measure, optimize and monitor every step.

Through our testing, my cost per link clicks has gotten as low as 20 cents! So I will be continuing our testing and will fill you in as we move forward…

Exciting things ahead, I promise!

If you want to get involved in my tribe and learn more about what we are doing firsthand, please check out our high ticket courses program here:

Cheers to your success!


Keep a look out for the re-launch of my personal brand happening now!

Connect with Us:

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Are you interested in Joel’s High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

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Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here ->

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at [email protected].  Thanks!

It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. If you are interested in working with Joel, check out our services:

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

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