The Webinar Agency

Controversial – Lead With Pain? Or Pleasure? | #097

“You don’t want to be selling band-aides… You want people to buy into your journey and methodology… that is what gets people to buy into you long term.” – Joel

Happy Holidays – Happy New Year!

Time to get back into the swing of things!

I am very excited to come at you with a very special solo-episode today.  Over the last few weeks I have been running intake calls for our High Ticket Courses 2.0 training program and we just wrapped up our largest event in Lewiston.

Something we spoke on at our event is making sure that our messages are aligned so that we are attracting the right type of people into our sphere.  I call these “Power Offers“.

  • Power Offers
  • Lead with pain or lead with opportunity/pleasure?
  • Intake call exert and explanation
  • Goal: You want clients and customers to buy into your big promise and opportunity; not a band aide, not a pill, but long term.
  • Investor mindset vs. tunnelvision

Up Next… Models vs. Mechanisms

Keep a look out for the re-launch of my personal brand in 2020!

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It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. If you are interested in working with Joel, check out our services:

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

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