The Webinar Agency

Bond Halbert: Greatest Copywriting Instructor The World Has EVER Seen | #070

“Go through your copy like you are the most self-interested busy jerk in the entire world…

ask yourself…

What is this product going to do for me? Get to the point!” – Bond

Bond was the first copywriter to write a book on editing.  Editing is one of the most important pieces of copywriting.  He is the son of the late – great Gary Halbert; one of the most renowned copywriters of our present and past day. In addition to building off of his father’s success, Bond has been able to take Gary Halbert lessons and turn them into “how to” lessons.

Marketing does not start when we sit down at the computer… it is all encompassing; it is everywhere; it is all the time; it is constant.

In This Episode:

  • Background on Gary Halbert;
  • Personal Breakthroughs;
  • Swipe Files and using them PROPERLY;
  • Avatars and understanding your customers;
  • Making offers and creating interest;
  • Studying the copy you create to get to the point, “get rid of the boring”;
  • “When your copy is good enough to test…”
  • Testing copy;
  • Components, tips and techniques…

How to Connect:


About our Guest:

Bond is the son of the late and great, Gary Halbert. Self-proclaimed: Greatest Copywriting Instructor The World Has EVER Seen!


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It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. If you are interested in working with Joel, check out our services:

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

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