“…Now you have them thinking in terms of a new process – ‘what is this guy’s secret sauce’? This is how you position yourself as a high ticket program or course for a difficult niche to sell to… All about turning the intangible into the tangle and speaking in terms of aspirational viewpoints. That is what will make a difference.” – Joel
Today I have spent some time speaking with our high ticket courses clients. I spoke with some clients who have a difficult niche like personal development, etc. They are concerned that they will not make it because they do not have a “get rich” program. They are INCORRECT!
It’s about your power offer. Position yourself as a high ticket course.
When we are in the world of direct response marketing, we need to make the intangible tangible. How can we create this? ex: Helping someone get through grief… Helping someone with divorce, etc.
In this episode I will go through one of my calls with a current high ticket courses buyer.
Investing mindset: those who can see the longterm potential and put in the effort to see what they can become. Not the “I need a magic pill now” people, those who understand and want the real long term solution.
Marketing: “I want to help you to become…” versus a quick band-aid.
How? I share a sample ad. Listen in.
Keep a look out for the re-launch of my personal brand happening now!
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