The Webinar Agency

Aspirational Marketing Will Change Your Business | #102

“…Now you have them thinking in terms of a new process – ‘what is this guy’s secret sauce’? This is how you position yourself as a high ticket program or course for a difficult niche to sell to… All about turning the intangible into the tangle and speaking in terms of aspirational viewpoints. That is what will make a difference.” – Joel

Today I have spent some time speaking with our high ticket courses clients.  I spoke with some clients who have a difficult niche like personal development, etc. They are concerned that they will not make it because they do not have a “get rich” program.  They are INCORRECT!

It’s about your power offer.  Position yourself as a high ticket course.

When we are in the world of direct response marketing, we need to make the intangible tangible. How can we create this? ex: Helping someone get through grief… Helping someone with divorce, etc.

In this episode I will go through one of my calls with a current high ticket courses buyer.

Investing mindset: those who can see the longterm potential and put in the effort to see what they can become. Not the “I need a magic pill now” people, those who understand and want the real long term solution.

Marketing: “I want to help you to become…” versus a quick band-aid.

How? I share a sample ad. Listen in.


Keep a look out for the re-launch of my personal brand happening now!

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Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at [email protected].  Thanks!

It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars. If you are interested in working with Joel, check out our services:

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at And his new podcast, Experts Unleashed:

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information,

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

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