The Webinar Agency

Artificial Intelligence & Bots: The Future of Marketing and Lead Gen w/ Scott Oldford | #010

SWW 10 | The Future Of Marketing

SWW 10 | The Future Of Marketing

 

No leads are created equal. That is what Scott Oldford believes when he talks about providing his clients lead generation services. He does so by viewing each of his clients as unique, therefore providing them different approaches according to their own set of needs in terms of their business. Scott goes in-depth discussing the future of marketing and lead generation in implementing webinars and how to turn those into sales.

He gives some pretty unique ideas on how to leverage webinars using some unique lead generation strategies in relation to internet marketing and artificial intelligence plus Facebook bots. Diving deep into the topic, he shows how it is possible to drive sales by utilizing these new technologies in order to scale down intimacy and direct more attention to your business, each in line of the potential client’s own needs.

Listen to the podcast here:

Artificial Intelligence & Bots: The Future of Marketing and Lead Gen w/ Scott Oldford

I’m excited about having the guest on the show, Scott Oldford. What we talked about with Scott was a whole gamut of things related to lead generation and webinars and implementing different types of webinars inside of lead generation. I love talking to Scott about this because he has such in-depth experience and a unique perspective on the whole concept of lead generation and implementing webinars to turn those leads into sales. We talked about two or three different strategies for how he leverages his automated webinars and live webinars.

We also took a little bit of a different stance towards the end of this episode and so you’re going to want to tune in. We talked about a specific lead generation strategy that is going to be taking the world by storm in terms of Internet marketing. It’s all about artificial intelligence and Messenger bots and I don’t want to let you in on exactly what we said because we dove deep into that towards the end of the episode. It was a valuable stuff because Scott was going all in. He was producing some incredible open rates, click-through rates and conversion rates using Messenger bots and automated technology inside of Facebook, not even using his own email auto responder.

Scott Oldford, welcome to the show.

I’m excited to be here and excited to chat. I’m always having a fun time when we’re talking.

I was on the line maybe it was episode five with Mike Morrison of The Membership Guys, it’s a great episode and right towards the end when we’re talking about people to follow and Mike was, “There’s only one guy that you need to follow, Scott Oldford and the SSF method.”

I don’t even know who Mike is. When you posted that on Facebook feed, I’m like, “I must be really popular now.” One of my friends was like, “I’m at a conference right now and there’s somebody on stage of 500 people talking about your method.” I had no idea who it is. I’m just, “Cool.” That goes back to the fact that if you don’t have a method in your business, methods are much easier to remember than what Jesse Elder likes to call the shiny shit. People love processes and they’ll remember a process before they’ll remember you. There’s golden nugget number one.

For the minority of people who have never heard of Scott Oldford, they’ve never heard of the SSF method and never heard of Infinitus, give us an introduction about who you are, what your company does and what are you best known for.

I’m best known for being behind the computer and figuring out how to break things. I’ve been an entrepreneur since I was seven years old, selling eggs on my family’s acreage. Hit very successful in my teenage years. Went into $726,000 of debt by the time I was 21 and it started over again in 2015. I did $500,000 in my first year of $3 million. I help entrepreneurs grow from a six-figure to seven-figure quickly because I’ve built multitude, five multimillion dollar businesses of my own.

I’m great at building multimillion dollar businesses. I’m not the guy to come to the scale of seven-figure businesses. I don’t know how to do that yet. I’m still trying to figure that shit out. When it comes to the six figures to seven figures, that stuff’s easy because that comes back to lead generation. If you want the long story, you can go to the SSFMethod.com. There’s a little plug there. No leads are created equal and a lot of online lead generation and marketing forget about the human experience of awareness. There are side walkers, slow-laners and fast-laners. I adopted it from MJ DeMarco with The Millionaire Fastlane. It’s an amazing book. It changed my life.

SWW 10 | The Future Of Marketing

The Future Of Marketing: No leads are created equal, and a lot of online lead generation and marketing forget about the human experience of awareness.

I adopted that kind of mindset for lead generation. It’s based on the awareness level and we meet people based on where the two, instead of trying to push people. We’re pulling people in a relevant way. That’s what I do. We don’t do this for people. We teach you how to do it because I believe majority of entrepreneurs are under seven figures. If you don’t have an intimate understanding of your sales, your marketing, your customer service, your delivery, your operations and your finance, you’re screwed. It sucks to have to do your own Facebook ads, it sucks to have to look at your own finances but our blind spots are our biggest opportunity for growth.

I knew most of what you’re talking about back there, but I didn’t know that you’ve built five multimillion dollar businesses. I knew that you were at $3 million.

Four of them failed. I always fail when I try to scale. That’s why if anyone comes to me and says, “I want to see a seven-figure business.” I’m just, “I’m not your guy. My track record is almost a 100% failure rate.” I’m very upfront now. I’ll say “I can help you generate all kinds of cash, all kinds of sales. I do great marketing.” Think about it, under $1 million, $2 million, it’s all about sales, hustle, grit, marketing, getting attention, mediating that attention and transferring it. Once you get to $2 million to $3 million, it’s all about operations, customer service, delivery, culture and team and all the shit that I suck at. I’m good in the laboratory to get you to $2 million or $3 million. Past $2 million or $3 million, it’s not my idea. Come back to me in five years, we’ll see. That’s what it is today.

You want to make $1 million? Go to Scott. You want to make $2 million, run away.

Once you get to $1 million, $1.5 million it’s like, “Here’s all my good friends that probably can actually help you. I can’t really help you best at that.”

Scott and I connected back at his Mastermind in November. We knew each other beforehand, but that was the first time that we met in person in San Diego. I was interested to learn about his method and he uses webinars in a unique way. He views his webinars as a conversion method. Scott, talk to my audience and tell them how you’re leveraging webinars and what your strategy is to implement webinars to generate new sales, creates more content and the whole strategy behind how you implement webinars in your business?

It comes from the fact that number one, if you want to be great, you’ve got to realize that there’s only one of you. You can’t replicate somebody else. You can’t replicate someone’s success based on what they do, which is why I hate advice because what works for me, it’s not going to work for you, so on, vice versa. You might be able to pick up the clues for how you can apply it to your own life. Everything I say might be complete bullshit for where you’re too in your situation and you want to try it. I recommend trying new things. I’m not a great copywriter, I’m not a great presenter, I’m not an amazing NLP expert, I don’t have some magical formula for how to put together a webinar and anytime I’ve tried to use any of those, my webinars suck.

Money always comes in two ways, the simplest and the most repetitive thing. Click To Tweet

When I was starting out, I had no money for a writer, I had no money for ad spend, I was totally broke. I was funding my company on my girlfriend’s line of credit and credit card. I had to try to figure out how to get as many leads as possible, how to build an audience, and how to get as many sales as possible for at least as possible. There are plenty of people that are going to disagree with me on this, I respectfully disagree with them and I say, “Whatever makes you money, I’m awesome with it.”

This is the way that I look at it. We are in a society that has entirely very small attention. We now have an attention span lower than a goldfish. Years ago, we were doing good, we had an eleven-second attention span. We now have a six-second attention span. How do we make something relevant to someone? How do we look at this relevancy of us being relevant or our business being relevant or idea being relevant? How do we make it so that before they got onto the webinar? We are relevant. They understand our process and our methodology, they know they can trust us, and they’re getting on that damn webinar just to buy. You can go on there in your boxers with no shirt on and be, “Let’s buy some stuff here.”

The idea of this is to utilize the sidewalk, slow lane, fast lane methodology so that it could be a quiz or a guide in the sidewalks in this low commitment, gets the idea across, makes something relevant and then we upgrade them to a slow lane. It can be a challenge or a video series in the slow lane. In a little bit more time, maybe ten, fifteen, twenty minutes of time that they’re spending over a couple different variations. When they get to the webinar, my webinars go for three hours. My webinar is so long, nobody drops off. I don’t know what these guys even do. I don’t even understand like these guys don’t have a calendar but people don’t drop off.

My show up rates are 50% plus. My sale rates are through the roof. My engagement rates are ridiculous because I’m not getting on the line with a bunch of people that don’t know me and trying to sell me. I don’t get on it. I don’t talk about my typical sob story and a lot of what you see with webinars, I use natural stories. I don’t use a script, I don’t use any of these different things and what I’ve done is get on to have fun at this point. It’s been an iterative approach where I’ve probably done about 300 webinars for about three years. At the beginning I had this structure, obviously we get the Frank Kerns of the world and Russell Brunsons, their scripts and everything else.

SWW 10 | The Future Of Marketing

The Future Of Marketing: I don’t talk about my typical sob story and a lot of what you see with webinars, I use natural stories.

That’s just never ever worked for me. I think the reason that just didn’t work for me is because number one I’m a little bit opinionated and respectfully opinionated. Number two, I am not good remembering things. I don’t remember structure. I need to get on and have one slide to talk about whatever and have fun with the people that are there. I had to create a situation where I had the highest amount of potential but with the lowest amount of me having to put an effort in to read the script.

That’s what happened, that’s the situation. That’s what happens for us. When somebody meets us, we don’t do a direct webinar. We have a few different funnels, but let’s say our main one, there would be either a couple of guides that show you how you do some cool stuff that you probably wouldn’t see online and then we bring it to a five-day challenge that has generated millions of dollars at this point.

At the challenge, that’s how we turn you into a customer a three-hour implementation session, which goes against everything that you would probably ever tell anybody what to do. I opened the Facebook ad account and I opened landing page. At the end of that webinar, you build this yourself and I’m cool with you building yourself. You can also pay me, and we can make it so that you can increase your momentum and reduce the amount of time, increased speed. It works well for us. It doesn’t work for everybody, it’s what I’m comfortable.

Anyone who joins your webinar has known you for how long?

At least ten days.

Bare minimum these people have been on your list, they’ve known you for at least 10 days with any marketing funnel, any marketing in the world. This is marketing 101. The more somebody knows, likes and trusts you, the higher is your close percentage.

I’ll also qualify who I want my customers to be. I’m slightly abrasive. I don’t put up with bullshit. I am who I am. By the point that they’ve got to a slow lane they’ll know me there. I want to get all the people that don’t like me. I don’t want them to buy my shit. If people don’t like me, they are not going to like my shit.

You certainly don’t want them on a webinar interacting with you and kill you?

No, I’m especially not live because I will call those guys out and I will crush them. I love people’s objections. It’s not the fact that I take it personally, I think the fact that they’re an idiot and I need to break the reality. If they don’t like me for it, that’s fine, but they’ll look two years in advance and be, “Maybe Scott was right.” People did that for me. If you suck, the worst thing you can do is see someone suck and not tell them about the fact that they suck at something because the day you realize you suck is the day you are going broke.

People jump on your live webinars. They have to be on your list at least ten days, which works well. It’s brilliant because you want to get those people who understands your process and are more likely to buy it.

Just as a correction. The main marketing funnel, almost every single marketing funnel we have, webinars are evergreen.

Talk about how you implement live versus evergreen and where they are in that scale?

We’ve got one evergreen webinar, which is basically our implementation session, which sells our $2,000 product. We don’t do webinars for our high ticket like our $15,000 to $20,000 program because those entrepreneurs aren’t going to go to a webinar, those people got better things to do. We do a different marketing funnel for them to get on that focus. I don’t know about you, I don’t know last time I went to the webinar, but I’m a little bit of a different case. I’m not going to go to one or reach out and run the damn thing, who gets on the phone and be like, “How much money do I need to pay?”

Relevancy comes from being new and having the shiny shit. Click To Tweet

That’s not always the case. That is the evergreen stuff, that’s the only thing we ever read. In the live one, there’s a couple of things here. We all know the marketing industry sucks. It sucks because the damn thing changes so often. You put out a new idea and then somebody else puts out a new idea and then this new technology comes around and everybody that’s following us got bright shiny light syndrome. They’re going, “We’ve got to do this,” “We need to do that,” “We’ve got to do it.” Relevancy comes from being new and having the shiny shit. If you want to be relevant in my marketplace, I have to continually have new content and it so happens that I have a lot of content after being an entrepreneur since I was seven years old. It gives me a lot of shit to talk about.

What we decided to do is two webinars a month. We do two live streams a month and two webinars a month. At least once a week I put out new content. The reason we’re doing it, number one is to create new content because I suck at writing. We’re about to hire a content distribution person that takes these webinars and then chops it up into different format. We’re going to have a podcast with it and have a guide with it. All these different things. I get to create four pieces of content a month and that’s it. Everything else is taken care of. I don’t have to do anything else. While I’m doing that, I’m continually being relevant to the people that are in my email list because you didn’t buy from me the first time, it doesn’t mean you’re going to do it again.

In my Facebook group, they’re like, “That was a cool email.” It gives a constant opportunity for more sales, that’s the second thing. The third thing is sales. By doing those two webinars and two live streams a month, we’ve generated good revenue from that. We’ve hit our $2,000 goal by doing that every single month, even if we didn’t get any sales on the front-end. That’s how the live ones are ran. These are 30 slides. I’ve put them together in an hour. I get on camera like this, have a conversation and I’m, “Who’s not in Lead Craft?” Why aren’t you in Lead Craft?” and I spin it out on a new angle.

I got the slow-lane launch formula, which got 1,000 plus people sign up. We spent $3,000 on ads, sent a couple of emails. We’ll probably have 300, 400 or 500 people on the day of that. We will probably sell 30 copies of Lead Craft which is $60,000. When it comes out I got a lot of content up here and I need a reason to put it out because I’m lazy. If I have a 1,000 people who’ll say, “Scott, I want that.” It makes me go in and say, “I probably should sell that shit.” I have a little bit of fun.

We have everything systemized at this point. It’s the same silly emails, but what I do is I always do a little tiny bit of that difference in the offer. What I’ll say to the first five people, they can get on a phone call with me for 25 minutes. I’ll plan their slow lane launch. The other people, they’ll get a call with one of my team members to be able to do the same. I always put in a new twist. Everything else is the same.

Webinars are the best conversion mechanism to get people to make that commitment to a purchase. In that first iteration of the sale, the conversion mechanism is an evergreen webinar. You may have other conversion mechanisms as well, but that’s where he puts the evergreen webinar. They’re on his list for at least ten days at that point then they get into his group, they get into those email lists. He does four live webinars a month, two are live streams, two are webinar style, but essentially it’s four more opportunities to buy.

To add into that, I don’t promote that much of live streams. It’s in our Facebook group and I’ve got 8,000 people in it, I’ll add an event and post about it. No email, no Facebook ads, within webinar we did the whole spiel.

If you want to be relevant in the marketplace, continually have new content. Click To Tweet

It’s very similar to what I’m doing right now. It’s an automated webinar when people first jump onto my list, because as we all know, cold traffic is the most difficult and most frustrating to sell to. Give them the webinar first automated, get them on your group, focus your live efforts with your group and your warm list. I want to talk about what you’re excited about coming up in the future.

This is going to be the future of lead generation, it’s not even the future, it’s here right now. You’re doing it. You’re crushing it right now. I want to talk about artificial intelligence and I want to talk about bots for lead gen. I’m going to leave it open like that and let you run with it because I don’t know anything about it.

I won’t go into AI too much. I’ll first say that the future is here, it’s just not widely distributed. The shit that they have we haven’t figured out how to make it distributed easily is amazing in all the scary and exciting ways that you can imagine. About artificial intelligence, here’s my prediction. By 2021, you won’t need to make a marketing funnel anymore, which is scary for someone like me because it’s, “What am I going to do?” We’ve got artificial intelligence that’s using machine learning, can replicate and write better copy than copywriters can.

We’re going to have a point where you’re going to have a ClickFunnels-type of deal and you’re going to go, “Here’s my goal, here’s my business, here’s everything else and it will create the damn thing for you.” If you’re in the business and marketing, look at what happened to websites, 1998, right up until about 2010, 2011, 2012, you can be selling website for ridiculous amounts of money. That’s a dumb business to be in now because you can go to Wix or Squarespace and design something that’s just as good. There’s content strategy. Some marketers will try to sell it to you but let’s call a spade a spade.

SWW 10 | The Future Of Marketing

The Future Of Marketing: The future is here, it’s just not widely distributed.

That’s artificial intelligence is here to stay. What we must remember though is that we’ve realized that artificial intelligence doesn’t need to be that artificial. What we need is branched logic and logic boards that are based upon decisions because majority of decisions are yes and nos. We don’t need robots going around figuring out shit themselves because number one, that’s fucking scary. From that realm, we must realize that it’s about rat’s logic versus AI. We won’t have robots that can speak for themselves for another fifteen years in full capacity.

From a business perspective, you’re still good. When it comes to bots, everyone thinks about Messenger bot. We’ve got Facebook bots and we got website bots. We’ve got all of these different things. It’s going to be big this year. If you look at the adoption of technology, the radio was 34 to 35 years, the TV was twelve or fifteen, Facebook was four or five. Messenger bot is going to be in less than a year. It’s two years because they launched it in mid-2016 in a big way, but by the middle of 2018, if you don’t have a business, it’s the same as not having a website.

For somebody who doesn’t know what we mean by a bot or a messenger bot, can you give them a quick definition?

You have to realize that AI doesn’t need to have intelligence, it just needs to have branches, logic. There are different bots. A Facebook Messenger bot is you reply to something and it’s having an intimate conversation or an intimate experience without you being there or without somebody on your team being there. The best way I can say it is it allows you to scale intimacy. There are two different bots, there are smart bots that responds to your language, and there are dumb bots, which are honestly just yes, no. It’s qualification.

I don’t think majority of businesses need a smart bot. It’s dumb to put your time and money into that, unless you have a good use for it. The reason I say that is because the way that I see bots is that it’s an overlaying technique and technology onto your existing marketing funnel to increase intimacy, relevancy, qualification, and engagement so that we have the ability to of course be further relevant and to mediate attention towards the pain that you can solve.

That is the purpose of the bot. It is not to replace webinars, not to replace the ability to sell, not to replace your landing pages or your lead magnets or your emails. It is a new way to gather and direct attention. Anybody who’s trying to use it for any other reason is over complicating a process that doesn’t need to be complicated. We have these new bots for business. We’re doing a Done for You service.

I see all these guys on here, they are, “I want to have the machine learning.” I’m just, “You have a multimillion dollar business, you sound like a dumb idiot right now? Why would you need that? How complicated is your business model that you need a bot to be able to talk to someone in an intelligent way?” I’m not going down to complicated smart bot. Money always comes in two ways, the simplest and the most repetitive thing. If you want to make a lot of money, you repeat the same thing over and over again, which is why majority of entrepreneurs never make money because they just want to innovate all the time.

SWW 10 | The Future Of Marketing

The Future Of Marketing: If you want to make a lot of money, you repeat the same thing over and over again, which is why majority of entrepreneurs never make money because they just want to innovate all the time.

Shiny Object syndrome.

Based on that, every single business should have a dumb bot that qualifies, engages, creates awareness, and takes attention and then directs it over the marketing funnel and then utilize it to continue to be relevant in that person’s life based on where you do. What I love about bots is that it integrates into my SSF Model perfectly because it can take someone in the sidewalk. It can give someone a lead magnet.

I’ll give you an example. We have a Facebook video advertising guide. Everyone wants Facebook video advertising. The conversion rate’s insane. It’s one of those things they’re going, “It must be video.” Let’s be honest, video does work quite well so there’s some merit behind that. We put that PDF guide out there and then we bring them in and we say, “Do you need help?” We give them the guide via Messenger. We give them the PDF and then 30 minutes later we come back and say, “Do you need help with lead generation? Is lead generation a problem?”

They say, “Things are good.” We tag them that way. “I don’t know if you’ve known or not but lead generation has changed and things are a little bit different. We have this cool method called the SSF method. I was wondering if you ever heard of it or not?” Then we qualify, if they’re cold or new. Over 20,000 entrepreneurs are in the process of implementing this in some realm and I put together a little five-page guide for you. Would you like that? Would that be beneficial?”

They’ll say yes or no. If they said yes, they get the guide and then 24 hours later we follow-up and say, “I wanted to quickly check in. Did you get a chance to read the guide?” They’ll say yes or no. If they say no, “Is there anything that we can do to help you? You see this in a different way? Do you want me to send you a video of this? Maybe you’re a video person instead of a PDF person.” They’ll say yes or no. If they say yes, we say, “Based on that, is this something that you would like to implement and understand how to implement and deploy into your business?” They’ll say yes or no.

To be able to do this to help you a little bit further and allow to be relevant, are you generating above or below $10,000 on a monthly basis? This is one of the main qualifiers because if they’re above $10,000, they’re not going to go through the webinar. If they are below $10,000 they are going to need to go to a webinar. If they go below $10,000, we bring them into our challenge and we know that if someone’s qualified, our challenge converts incredibly well. If they’re above $10,000, we say, “By the sound of it, you’re probably on six-figure hamster wheel. We explained this thing, “I got a quick six-minute video that I just want to share with you. Is that something that you’d like to hear about?”

They’ll say, “Yeah.” I send them the video and then at the end of that say, “If you’re serious about fixing this, I can keep giving you content and put you on webinars. You’re probably like me and you actually want to take action on something and fix it and have a solution for it. Would you like to book a call with somebody on our team to be able to go through on how this can be applied to your business as a yes or no?” If it’s a yes, here’s the application. I’m looking forward to seeing you inside.

AI doesn't need to have intelligence. It just needs to have branches of logic. Click To Tweet

To recap, the future of marketing and the future of lead generation is changing as we speak. Scott’s talking about these Facebook messenger Bots, an ad out there and say, “Would you like something?” They click on it and what’s happening is they get an instant message from Scott or Scott’s fan page, whatever page saying, “Thanks for your interest.” He goes and asks them a series of questions and diverts them into specific lanes. We want to get them to the end goal, but it’s all tailored specific to keeping them engaged. They’re staying on Facebook, they’re staying on one platform, so they’re eliminating the website. This was part of Facebook taking over the world.

Which is why I’m recommending that on a lead magnet page, you still get someone’s email address first and do it alongside. If not, this is in its intimacy and we know that Facebook is a toll booth, not our best friend. If it’s best friend then we’re cool paying. I pay Facebook a lot of money, but we always have to bring things back. We always had to own it. Which is why I’m saying, don’t do the sale on the Facebook messenger. Number one, it’s against the terms of service. Number two, make sure you still own the relationship. This is why I say marketing funnel. People are, “Marketing funnels are dead.” If anyone ever says anything is dead, don’t listen to him. More than anything else, it still means that you need to own the relationship.

Facebook is trying to take ownership and they’re trying to keep ownership. They want to keep people on their app, on their website as much as possible. That’s what any business is trying to do. They’re trying to keep your attention as much as possible and keeping this inside. They’re building out their own email auto responder what this essentially is there are now competing with the auto responders of the world.

The word bot is tossed around in a reckless way because in my opinion, this isn’t a bot. Yes, it’s a bot but this is an auto responder that has yes and no in it. In this webinar we did a little message to 807 people that we knew we had tagged as being specific. We’ve only generated 2,000 our 3,000 new subscribers. I’ve only been using this less than four weeks. I test a lot of shit. I spent a lot of money on things, but overall am I the world’s most authority on Messenger bots? Probably not. The other thing is there’s barely anybody that’s even used this for lead generation sales. From that perspective, we sent it out to 807 people, all those people, 89% opened it. Do you know how many people would I kill to get that in our email marketing? That would be surreal. Of those people, more than half of them signed up for the webinar.

It doesn’t cost you anything to send the message.

It costs nothing. It’s one of those things because I know Facebook is going to change the game at some point, which is why I say, “I’m going to get in and it’s going to change.” If Henry Ford said that, “If all the people are using horses, we’d be screwed.” The world changes and I’m so with Gary Vee on this. Gary Vaynerchuk always talks about the fact that you have to be where the attentions to and it’s going to change. This shit’s going to be different six months from now, but use it today to generate, to have that first mover advantage because I guarantee you it happens.

It happened to Google search, it happened with Facebook Ads, it happened with Facebook groups, it happened in email marketing. Every single way of marketing will get ruined by idiots like me. Get it in before a bunch of idiots like me talk to everybody else to utilize this stuff because you’re probably going to do it before 99% of the population.

You have to be where the attention is. Click To Tweet

We talked about the different stages where you can implement webinars and live trainings for your commercial mechanisms. Scott talked about doing automated and why you do automated first, then you do live to the rest of your crowds. We moved into bots and Facebook Messenger bots. We talked briefly about artificial intelligence, but Scott showed us how he was getting an 89% open rate on his webinar invites and a ridiculous 50% conversion rate on his entire list. That’s not even opening as opening, that’s opening, clicking through and registering for a webinar, which is insane. You had 300 or 400 people registered for your webinar?

Over a thousand registered for the webinar. When we do these types, our evergreen’s show up rate is 80%. Live ones are always going to be lower. We will get somewhere between 35% to 55%. It depends what it is. It depends on positioning. I’ve stopped with all this crap of no replays, I’m like, “At the end of the day, you’re an entrepreneur, I’m an entrepreneur. You’re not an idiot, I’m not an idiot. If you want this, it’s there. If not, you’re an idiot for signing up for it, not listening to it.”

If you’re an idiot, don’t buy from me. Don’t listen to anything. Have a great day. If you want to be successful then pick up a few clues, buy some shit if you want and have a great day. I don’t try any tactics anymore. The typical BS webinar tactics because in my opinion, I don’t want to have idiot, dumb customers and that attracts a lot of idiot, dumb customers. That’s my mentality, but I’m also coming from a place that if someone doesn’t buy from me, I’m not starving. It’s a little bit different

Scott, where can people find you? Where can people connect with you?

If you haven’t already Googled me that’s probably the best way to do it. If you’re in the slow lane, go sign up for the five-day challenge. You’ve got about a one-eighteenth chance of buying from me if you sign up for that. At least in the first thirteen days it increases to about one-tenth afterwards. You can search me on Facebook, I’m not that hard guy to follow. I have shit credit four years ago with $726,000 of debt. I live in a nice place here in Toronto.

The only reason that I have this place in Toronto is because I owned Google. When Google searched me, they’ve got my articles in Entrepreneur, Forbes, everything else and my website. They were like, “You seem legit. Your credit score sucks. We probably shouldn’t give you this place, but we believe you.” Honest to God, that is the reason why I can live where I live. Everybody else denied this shit. It is like sixth place I had to go out. Everyone’s just, “How can you afford this with that shit credit?” “I’m an entrepreneur. I can be broke tomorrow. I can be a millionaire tomorrow. Who knows?”

SWW 10 | The Future Of Marketing

The Future Of Marketing: I’m an entrepreneur. I can be broke tomorrow. I can be a millionaire tomorrow. Who knows?

Scott, I had a blast. We’ve learned about a lot of stuff. There’s a lot going on in our industry and Scott was able to share a ton of what he’ testing. He broke the new record. My first five posts where either your ad or any piece of content that you just posted.

I will retarget you as much as Ty Lopez retargets you, which is a lot.

It’s all good stuff. That’s why people talk about you in marketing conferences. That’s why people mention the name of your podcast.

I won’t show you any sports cars, fancy houses or anything else. I’ll give you a lot of things you can use. I will retarget, you would tell your customer and then I’ll keep retargeting you because then you’re going to want to see. I don’t even do an exclusion list anymore because my customers want to see what I’m doing and then I get the spare one that like complaints. I had to set up an exclusion page where you can go and get excluded from all my marketing. It is a pixel but that’s the only way, we even market to our customers. We’re like, “Here you go,” which is kind of hilarious.

It’s been awesome being here. If you’ve been reading this, thanks for being here. More than anything else, I could share all new ideas and concepts. You can get all brilliance from the other people that are on this podcast. The only reason that anybody is ever going to have any type of success or momentum is because you action shit.

Get more people to know about it and buy from you. Click To Tweet

There are two types of entrepreneurs, people that go out, do shit, hustle, break shit, and say fuck it operations processes and all the advertising stuff. There’s a second type of entrepreneur that doesn’t do anything. They do all the process, all the operations, all the thinking, they don’t do any shit and you’re going to be broke as shit. I don’t want that for you because you probably got this cool product, idea or concept that the world needs to know about. Get more people to know about it and buy from you.

Thanks, everyone. We’ve got more content coming up so make sure you like and subscribe to this podcast. Hopefully, we get more people like Scott sharing their intelligence, sharing their specialty. That’s my mission for this podcast. Until next time, we’ll catch you on the flip side and stay real.

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About Scott Oldford

SWW 10 | The Future Of MarketingI’ve never been “normal”

When I was younger, I didn’t have friends.

I saw the world in a different way. I was obsessed with experimentation and opportunity.

While I was never “bright” in school due to multiple learning disabilities, by the time I was 7 years old, I had my own company selling eggs on my parents acreage. Fast-forward two years and technology was the next fascinating thing for me, specifically programming and running online communities. By the time I was 12 years old, I worked with dozens of people across the world. Most of them didn’t know I was only 12, but that didn’t matter.

For me, the “facts” have always been a mere illusion of the the truth:

We all have limitless potential and it doesn’t matter who you are.

Time passed and I created some of the largest niche websites in the world with millions of pageviews per month. I didn’t even know I was an entrepreneur.

I was 16 and while I was making a lot of money, I had no idea that I was in this thing called…

Entrepreneurship.

It is my hope that we can all learn from one another! I hope you have enjoyed this episode of Sold With Webinars. Please let me know how I can be of service to you! Go Crush It , Joel

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, messaging, and funnels as well as designs programs that get conversions. It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars.

Joel has touched hundreds of webinars and sales presentations in the past ten years with clients doing doing eight and seven-figures and countless others doing multiple six-figures! Check out his Sold With Webinars podcast at http://thewebinaragency.com/podcasts/. And his new podcast, Experts Unleashed: http://expertsunleashed.com/podcasts.

Whether you’re a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremendous value to any business. Please visit our website for more information, www.thewebinaragency.com.

In his spare time, Joel is an avid reader and market researcher. He enjoys traveling and spending quality time with his family in upstate NY.

He is really excited to add to his services - live webinar/marketing intensive workshops! Be on the look out for the next one!

Check out The Webinar Vault - a compilation of webinar critiques here: soldwithwebinars.com/register.

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