Imagine having a successful business built on a marketing platform of 100% webinars. Sound crazy? That’s exactly what Trevor Turnbull did. Trevor and I had a conversation about what he’s learned in 7 years of doing webinars. Literally the only thing he does in his business is webinars. He shared with me the different ways…

Social media is likely part of your content marketing plan.  But are you using it the RIGHT way? What benefits are you getting from your social media efforts? Are you paying $4, $6 or $8 for each qualified Facebook lead? More?  Are you even getting qualified leads at all? I interviewed one of my clients,…

David Schloss, an industry-leading marketing and conversion guru, embodies the cutting edge on social advertisements designed for webinar campaigns. He maintains a comprehensive knowledge on how Facebook, YouTube, and Instagram serve as platforms through which social ads can generate massive revenue for opportunistic and diligent webinar entrepreneurs. His website, Convertroi.com, represents a consolidation of years…

You put a ton of effort into creating a kickass webinar. You invested in lists where you advertised your webinar and even set up ads on social media to attract participants. And yet, your click through rates are low.  Or, your cost per lead is too high. You’ve followed all the digital marketing “rules of…

What does it take to launch a really successful cold traffic webinar? We’ve got answers for you today. Our client, Shanda Sumpter, set the record for the highest performing webinar we’ve ever launched straight to cold traffic. I got together with her to discuss the process of launching a webinar to cold traffic, the idea…