Posts by Joel Erway
Kern vs Brunson – Which Webinar Wins | #064
“The way that I view webinars is 80% emotion, story, teaching and content and 20% stats… pick whatever percentages you’d like. Whatever you are comfortable with.” Today, I am going to pit two very well-known marketers head to head! Two very good and very different marketers. If you ever wondered how to sell on webinars…
Making Mega Shifts With Zero To One | #063
Don’t Do a Webinar? | #062
The more that we do this… the more that we focus on this and see the incredible results we get for our clients, the more that we see that the industry is completely misinformed…completely uneducated. Not in a bad way. But there is something out there that people are believing that is not necessarily true.…
Using Metaphors To Connect With Your Audience
If you have been studying marketing for a while, you’ve probably had people tell you that you need to tell stories. What does it mean to be able to tell effective stories? It’s all about knowing the importance of using metaphors. The word metaphor may or may not mean anything to you, but it is…
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