Posts by Joel Erway

Bond Halbert: Greatest Copywriting Instructor The World Has EVER Seen | #070

By Joel Erway | 02/11/2019 |

“Go through your copy like you are the most self-interested busy jerk in the entire world… ask yourself… What is this product going to do for me? Get to the point!” – Bond Bond was the first copywriter to write a book on editing. Editing is one of the most important pieces of copywriting. He…

State of the Webinar Industry from the Aspect of Technology with Agnes Jozwiak | #069

By Joel Erway | 01/29/2019 |

What we noticed on our live webinars is that while we used to have about a 40% attendance rate, we are now down to 10-15% show up rate. What we are seeing is that people may not have the time to watch a live webinar. So we started to email our audience asking them to…

The KEY To Having Long Term Success With Your Webinars | #068

By Joel Erway | 01/21/2019 |

“When you jump online you want to make sure that your audience is online…easily targetable…whatever market you go after, make sure that there is a constant pool of replenishment…” —Welcome to today’s episode!— Do you ever get that “Lightbulb moment?” Well, today –> I had that feeling. Shiny object syndrome for sure! So I had…

A Simple Way To Boost Webinar Conversions | #067

By Joel Erway | 01/14/2019 |

Whenever you are looking for ways to improve your conversion rates, figure out how to make the intangible tangible. Today we will discuss the importance of demos. It is not that your prospects don’t believe you, but they may just need to SEE it; see what your product or service looks like. Taking the intangible…

The Expert’s Dilemma? Why Your Competitors Are Outselling You | #066

By Joel Erway | 01/04/2019 |

As you are going through and creating your marketing materials, creating your webinars and creating your offers. You can not get jealous that/if others are outselling you. You have the best thing in the world and it is your duty to get your messages and products or services out to your audience. You can’t do…